I still can’t quite believe I’m typing these words… Beautifully Unique has been featured in The Guardian!
It was such a proud moment to see something I started with love, intention and passion recognised on such a huge platform. Our reed diffuser was highlighted in the top 5 reed diffusers for the home. What makes it even more special is that over 50 products were tested for the article, and not all were featured, so it was a genuine, honest assessment. To see one of my handmade diffusers chosen as a standout product amongst so many options means so much to me.
To be included alongside such well-established names as a small independent business is not only humbling, but a reminder of why I do what I do. Each product that I create is made with love and care. Knowing that this was noticed and appreciated by one of the biggest publications in the country? It’s honestly a little surreal.
You can read the full article here: The Best Diffusers For Your Home.
I think I was in shock for a while after I found out. It actually took a few of my close friends to remind me what a big deal this was and to encourage me to pause and take it in. As someone who runs this business alone – making the products, packing the orders, printing the labels, doing social media, etc, – I find that I tend to jump straight into “what’s next.”
But this moment really made me stop.
It’s reminded me of how far I’ve come, and more importantly, how important it is to celebrate your wins, the big and small ones. And that goes for you too! If you’re building something, working towards a goal, or just getting through the day, your wins (regardless of size) matter. Don’t forget to take a moment to pause, reflect and feel a sense of pride and achievement before moving on to the next thing.
I started Beautifully Unique to bring a little joy and peace into people’s lives through scent, and moments like this remind me how powerful that mission really is. It’s not just about fragrance – it’s about the memories, the comfort, and the space to pause that a scent can offer.
If you’re new here because you found BU through The Guardian – welcome 👋🏾! And to those who have supported this journey from the start, thank you from the bottom of my heart. I honestly wouldn’t have made it this far without your support and encouragement.
Thank you for being part of this Beautifully Unique moment.
Take Care of yourself
Kristelle 💜
P.S If you’d like to see more behind the scenes and what I’m working on next, come and say hello over on Instagram